More from this Author

Sales Technique and Management

by Geoffrey A. Lancaster, David Jobber

Marketing

by Geoffrey A. Lancaster

Essentials of Marketing

by Geoffrey A. Lancaster, Lester Massingham

Selling and Sales Management

by Geoffrey A. Lancaster, David Jobber

Marketing

by Geoffrey A. Lancaster, Paul Reynolds, Geoff Lancaster

Marketing Management

by Geoffrey A. Lancaster, Lester Massingham

Marketing Management

by Geoffrey A. Lancaster, Lester Massingham

Marketing Made Simple

by Geoffrey A. Lancaster, Paul Reynolds

Marketing Fundamentals

by Geoffrey A. Lancaster, Frank Withey

Marketing Fundamentals, 2001-2002

by Geoffrey A. Lancaster, Frank Withey, Ruth Ashford, Chartered Institute of Marketing Staff (Contribution by)